Privacy Policy

Game 7 Entertainment, Inc. — Privacy Policy

Effective Date: April 25, 2008

Your privacy is important to us.  When you register on lls.play2cures.org your contact information is submitted to Game 7, the company who is hosting this casual game site for The Leukemia & Lymphoma Society (LLS).  Site visitors who agree to receive communications from LLS will be managed in accordance with the LLS Privacy Policy (see: http://www.lls.org/all_page?item_id=4506 ) in addition to the following:

1. Our Commitment To Privacy

A service provider for The Leukemia & Lymphoma Society, Game 7 Entertainment, Inc. ("Game 7") respects the privacy of those using our website, www.pledgeplay.com, and related websites (collectively, the "Site"). As a user of the Site, you should know what information we collect from you, as well as how that information is used, disclosed, and protected. This policy statement (the "Privacy Policy") explains our privacy practices and policies governing how the data you submit to this site is managed.

We encourage you to read this Privacy Policy carefully when using the Site. By using the Site, you are accepting the practices described in this Privacy Policy. If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

2. The Information We Collect And How We Collect It

We collect various types of information from users of the Site. We may collect personal information that can identify you such as your name, e-mail address, address, phone number, and credit card number. We also collect other personal information that you provide (such as your date of birth) that does not identify you. Some of this information is collected when you register on the Site and other information is collected automatically.

1. Information You Provide. We may collect and store any personal information you enter on the Site. On the Site, you may register for purposes of creating an account and record within our database necessary to direct payments to a charitable or other fundraising organization and/or allow you to play games on the Site. Such account or record may include such personal information as your name, e-mail address, address, phone number, age. Credit card information provided in connection with the payment of fees enabling you to play games on the Site will be used solely to process the payment and will not be stored or maintained by Game 7. If you invite others to come to our Site by using the “Share” feature, the personal information that you provide about them will not be stored or maintained by Game 7.

2. Information Collected Automatically. We automatically collect certain types of information from your browser when you visit the Site. For example, when you visit the Site, our systems automatically collect your IP address and the type of browser you use as well as the page or address that you may have clicked through to the Site. When you visit the Site, we may also assign your computer one or more cookies to facilitate access to the Site, to personalize your online experience, to record and analyze information about your visit to the Site, and to otherwise administer and improve the Site for your use. Game 7 may contract with third party service providers who use cookie technology to track and analyze usage and volume statistical information, and monitor responses to e-mail and advertising campaigns on behalf of Game 7.

   A cookie is a small piece of information that is sent to your browser and stored in your computer’s hard drive. The purpose of a cookie is to remember certain user inputs on the Site. Through the use of a cookie, we collect information about your online activity on the Site, such as the web pages you visit, the links or advertisements you click, or the other actions you take while on the Site.

   Game 7 uses both "session" and "persistent" cookies on this Site. Session cookies are temporary bits of information that are erased once you exit your web browser or turn off your computer. Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. They store information on your computer for a number of reasons, such as retrieving certain information you have previously provided (i.e., username and password), helping to determine what areas of the Site you find most valuable, and customizing the Site based on your preferences on an ongoing basis. Persistent cookies placed on your computer by this Site do not store any personal information.

   Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on the Site.

3. Information Collected by Third Parties. We may allow third parties to participate in and sponsor certain programs on the Site and/or display advertisements on our site. Game 7 and these companies may use tracking technologies, such as cookies, to collect information about users who participate in these programs or view or interact with these advertisements and connect to the Site. Except as otherwise provided in this Privacy Policy or the terms and conditions applicable to a specific program, we do not provide any personal information to these third parties without your prior consent. This information allows Game 7 and these companies to ascertain the value of their participation in programs and/or deliver targeted advertisements and gauge their effectiveness. Some of these third parties may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of advertisements coming from member companies.

3. The Way We Use Information

We use the information you provide about yourself when creating an account on our Site to enable you to participate in and play games on the Site and to carry out any transactions you have requested. We may use the information collected to send communications to you, such as your account status. We may also use the information to provide you with information about other services available from Game 7 and promotional offers we think will be of interest to you, or to request that you respond to a survey. We use e-mail addresses to (a) answer the e-mail we receive from you; (b) provide you with notices regarding your account and any tokens you purchase, receive, and/or use; and (c) send you additional information about our Site and other communications as described below. We may also use your address or telephone numbers provided by you to make similar notifications. We also use information we collect (i) to customize, analyze, adjust and improve the Site (including any communications with you) to meet our users’ needs and expectations; (ii) to enforce our Terms of Use; (iii) to prevent fraud and other prohibited or illegal activities; and (iv) for other legally permissible purposes.

4. With Whom We Share Your Information

Except as otherwise provided in this Privacy Policy or in the terms and conditions applicable to a specific program, we will not disclose your personal information to other third parties unless you have provided your consent. We want you to understand when and with whom we may share personal or other information we have collected about you or your activities on the Site.

1. Personal information. We share your information for the purposes of providing services to you or as indicated below. We may share all types of personal information as necessary:

   1. in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us;

   2. when we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others, and security of our systems; to comply with applicable law or cooperate with law enforcement; or to enforce the terms and conditions or other agreements or policies for the Site; or to collect payments you owe to us;

   3. in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset or equity interest sale, or in the event of bankruptcy;

   4. with third parties or corporate affiliates, which are required by contract to comply with this Privacy Policy, so that such third parties may assist us in (a) providing services to you; (b) carrying out any transactions that you may request; or (c) making our business more responsive to your needs; and

   5. with our lawyers, accountants, auditors, and regulators, as necessary.

2. Aggregated and non-personal information. We may share aggregated information (i.e., information about you and other users collectively, but not specifically identifiable to you) and other non-personal information we collect under any of the circumstances described above. We may also share it with charitable and other fundraising organizations to which we make payments and with third parties to develop and deliver targeted advertising on the Site and on websites of third parties. We may combine non-personal information we collect with additional non-personal information collected from other sources. We may also share aggregated information with third parties, including advisors, advertisers and investors for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to the Site and the most popular features accessed. This information does not contain any personal information and may be used to develop content for the Site that we hope you and other users will find of interest and to target content and advertising.

5. Third Party Web Sites

This Privacy Policy applies only to the Site. There are a number of places on the Site where you may click on a link to access other web sites that do not operate under this Privacy Policy. For example, if you click on an advertisement, you may be taken to a website that we do not control. We are not responsible for the actions or conduct of these third party websites. They may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you review the privacy statements of all third party websites you visit by clicking on the “privacy” link typically located at the bottom of the webpage you are visiting.

6. Your Rights, Our Obligations

Our company respects the privacy of your personal information. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes (except to the extent we need to communicate with you about closing or settling your account with us). You can also choose not to provide us with certain information, although that may result in you being unable to use certain features of the Site.

You may instruct Game 7 to stop sending you certain promotional materials (e.g., e-mail messages, postcards and letters) by following the unsubscribe instructions provided in those materials. However, we may continue to contact you to provide service to your account.

If you wish to opt out of any continued communication (direct mail, telephone, fax or e-mail communications), please contact us at support@lls.play2cures.org. We will process an opt-out request as soon as reasonably practicable. If you choose to opt out of further communications, we will keep your e-mail address, phone number, name and physical address on file for the purpose of honoring your opt out request.

If you wish to speak to a representative about your privacy choices, please contact us at support@lls.play2cures.org or write to us at:

Game 7 Entertainment, Inc.
65 Enterprise
Aliso Viejo, CA 92656
Attention: Privacy Administrator

7. Data Security

We maintain a variety of physical, electronic, and procedural safeguards designed to protect your personal information from unauthorized access and disclosure. For example, we use accepted tools and techniques to protect against unauthorized access to our systems. In addition, we work to protect the security of your personal information when utilizing the Site by using well-known Internet encryption technologies, such as Secure Sockets Layer (SSL). If you contact us by phone, we will endeavor to validate your identity prior to sharing any personal information about you or information about your account. You should be aware that Game 7 has no control over the security of other sites on the Internet you might visit, interact with, or to which you donate even when a link to the other site may appear on our site.

We want you to feel confident using the Site. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, or other communications will always remain secure. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary so you can take appropriate protective steps. We may notify you under such circumstances using the e-mail address(es) we have on record. Users should also take care with how they handle and disclose their personal information. Please refer to the Federal Trade Commission’s website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to protect yourself against identity theft.

8. 8. Protection of Minors

The Site is a general audience site; we do not knowingly market to minors. By accessing the Site (other than to play games using tokens previously purchased by an adult), you represent that you are of at least the age of majority in your state of residence. If you are a minor at least 13 years old who has received gift tokens and is authorized to play games on the Site, we will use your personal information only with respect to your game play on the Site. If a minor submits information about him or herself to us through any part of our Site other than in connection with gifted tokens, and we become aware that the person submitting the information is a minor, we will attempt to delete this information as soon as possible. If you are a minor, please have your parent or guardian assist you in accessing our Site.

9. How You Can Access Or Correct Your Information

You may correct factual errors in your personally identifiable information maintained by us by contacting us at support@pledgeplay.com.

We will take reasonable steps to verify your identity before granting access or making corrections. This may be done by verifying your date of birth or by other means.

10. How Long We Keep Your Information

Game 7 will maintain a user’s records, including confidential Information, for a period of five years following registration, or as otherwise required by law. If you have questions about the length of time your file is kept, please contact us at support@pledgeplay.com.

If you would like us to delete the information you have provided to us, please contact us at support@pledgeplay.com. We will process your request as soon as reasonably practicable.

11. Other Information About Our Privacy Practices

1. California Residents. If you are a resident of California, in addition to the rights set forth in this Privacy Policy, you have the right to request information from us regarding the manner in which we share certain categories of personal information with third parties for their direct marketing purposes. As stated above, we do not share such information with such parties unless you have requested us to do so, or have otherwise consented, and then subject to your right to opt-out of sharing your personal information for third party marketing purposes.

2. Visiting Our Websites from Outside the United States. Our Site is hosted in the United States of America and is governed by United States law. If you are visiting the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using our Site, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy.

3. No Rights of Third Parties. This Privacy Policy does not create rights enforceable by third parties.

4. Changes to this Privacy Policy. We will occasionally update this Privacy Policy to reflect changes in our practices. When we post changes to this Privacy Policy, we will revise the Effective Date at the top of this Privacy Policy and notify all registered users by sending an e-mail to the e-mail address(s) provided us in their account. We recommend that you check the Site from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

Game 7 Entertainment, Inc.
65 Enterprise
Aliso Viejo, CA 92656
Attention: Privacy Administrator